Careers At Great Place to Work

Growth Events Marketing Manager

Department: Demand Gen
Location: Oakland, CA

Great Place to Work® is a global people analytics and consulting firm that helps companies of all sizes produce better business results by focusing on the work experience for every employee—our research shows there’s a clear and direct relationship between employee engagement and financial performance. Over the past 25 years, we have captured the views of more than 100 million employees globally, helping organizations around the world identify and build high-trust, high-performance cultures. Powered by decades of research, Emprising®, our Software-as-a-Service survey and analytics platform, empowers companies with access to the assessments, data, and real-time reporting needed to help them create a meaningful impact on their business, their people, and their culture. Through our certification programs, we recognize outstanding workplaces and produce Fortune’s annual list of the 100 Best Companies to Work For, as well as a variety of other Best Workplace rankings in the United States and in more than 60 other countries. Everything we do is driven by our mission: to build a better world by helping every organization become a Great Place to Work For All by the year 2030.

Position Summary

We are looking for an eager, proactive, and enthusiastic marketer who is ready to play a critical role in bringing our Great Place to Work For All Summit to life. This highly visible role will develop and execute strategies to grow Great Place to Work's Annual Summit audience and opportunities to develop deeper relationships with clients through in-person and virtual events throughout the year. The ideal candidate is comfortable thinking through both the strategy and the details required to execute, as well as collaborating with cross-functional teams. With a passion for data-driven growth marketing and nurturing, this role will be key in advancing Great Place to Work's mission in transforming the world by helping organizations to create great places to work for all. We have no shortage of great ideas,  but need your strategic vision and execution skills to bring them to life. You’ll spend your days building tactical plans to test new programs to recruit attendees for the Summit, copywriting, and sourcing content for the desired marketing programs, and working collaboratively to launch in the appropriate channels. You’ll have multiple tests running at once, each with a specific desired outcome and deadline. At the end of each test, you’ll tell us 1) what we learned from the program, and 2) whether to pivot or double-down and operationalize the program. You should consider yourself a “scrappy” marketer that can work hands on to figure out the logistics and needs of a particular campaign – but also one that knows when it’s time to get out of the “weeds.” Speed and simplicity are mission critical for you to succeed in this role and you’ll need to be extremely metrics and deadline driven. 

What You Will Be Doing:

  • Partner with leadership and key stakeholders to develop and own overarching marketing plan for our 2020 Great Place to Work For All Summit (and beyond) aimed at exceeding our registration revenue targets.
  • Develop and execute event marketing campaigns, in conjunction with a holistic view of the ongoing marketing calendar, to create an integrated, personalized experience for prospects and customers pre and post events.
  • Work collaboratively with cross-functional teams, including executive leadership, events, demand gen, product, and customer marketing functions to coordinate and execute on all programs, ensuring campaigns are customer-centric and support Great Place to Work’s brand priorities.
  • Analyze previous campaign, channel and customer data to inform planning and personalization strategies.
  • Collaborate with cross functional teams and external partners, identify opportunities to broaden and/or strengthen partner relationships that drive greater demand generation effectiveness, reach and efficiency—such as HRCI, Chambers of Commerce, and the co-chairs and other sponsors.
  • Build a strategy for continuing the Summit excitement throughout the year in a digital format; for example, hosting “Great Place to Work For All Summit” webinars every 6-8 weeks showcasing the most popular content from the previous Summit and using this as an opportunity to expose our audience to what they can expect to learn at the 2021 Summit.
  • Partner with sales to create enablement materials and campaigns that create and accelerate revenue opportunities with attendees pre and post events.
  • Expand on current influencer strategy, identifying top thoughts leaders that would be beneficial to have in our network of Summit promoters and working to build relationships with these individuals.
  • Bridge offline and online presence through search, social, paid media, mobile, etc. to create a consistent, nurturing experience across channels that generates excitement and engagement for our annual Summit and events.
  • Socialize marketing strategy, priorities, and goals to ensure cross-functional alignment and effective performance management across the organization.
  • Support regional event and speaking opportunities, developing standards for and sourcing promotional campaigns, collateral, booth materials, and giveaways.
  • Develop and execute local roadshows to further grow our Certified Community footprint.

What Should You Have:

  • A proven 3+ years track record in excelling in digital marketing, demand generation, or field marketing.
  • B2B tech marketing experience with a talent for identifying programs that drive results and resonate with internal stakeholders.
  • Direct experience planning and executing marketing campaigns, end-to-end, against measurable goals.
  • Experience translating specialist subject-matter content into digestible, actionable and engaging learning experiences for business professionals.
  • Possess exceptionally strong writing & messaging experience and skills: Be able to write strong and compelling subject lines, landing page headlines, social media posts.
  • Data-driven team member who will own demand gen metrics, perform campaign analysis, and derive insights for marketing and the business overall.
  • Multi-channel marketer with working knowledge of most/all marketing channels and vehicles: website, events, email, social, blogs, webinars, community.
  • Proven excellence with project management across multiple teams and work streams.
  • A background in designing and producing content and programs utilizing live and on-demand online training, webinars, content management systems, email campaigns and in-person sessions.
  • Strong knowledge and experience building programs in Salesforce, Bizzabo, and Marketo is a plus.

We are an Equal Opportunity employee committed to a diverse and Inclusive workforce.  Great Place to Works believes that our culture must reflect the diversity of our customers and an environment where everyone feels comfortable being themselves. We actively seek out diversity and do not discriminate on the bases of race, religion, color, national origin, gender Identity, sexual orientation, age, marital status, veteran status, or disability.

The preceding functions may not be comprehensive in scope regarding work performed by an employee assigned to this position classification.  Management reserves the right to add, modify, change or rescind the work assignments of this position.  Management also reserves the right to make reasonable accommodations so that a qualified employee(s) can perform the essential functions of the position.


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