About Us
Great Place To Work® is the global authority on workplace culture. Our mission is to help every place become a Great Place To Work® for all. We give leaders and organizations the recognition and tools to create a consistently and overwhelmingly positive employee experience, fostering cultures that are proven to drive business, improve lives, and better society.

Our recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Our proprietary methodology and platform enable organizations to truly capture, analyze, and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Our coaches, content, and community connect the boldest leaders, ideas, and innovations in employee experience. Since 1992, our Certification™, Best Workplaces™ Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world.

In 2021, Great Place To Work® was acquired by UKG (Ultimate Kronos Group.) As a leading global provider of HCM, payroll, HR service delivery, and workforce management solutions, UKG believes organizations succeed when they focus on their people. While Great Place To Work® will continue operating independently within the UKG family, our research and insights will help UKG differentiate its best-in-class HR, talent, and workforce management technology, and together we'll support every workplace to become great. UKG has 15,000 employees around the globe and is known for its inclusive and supportive workplace culture and best-in-class rewards and benefits.

Both UKG and Great Place To Work® are leading the change on what it means to be a Great Place To Work® for all, and we are proud to be Certified™ great workplaces!

About the Position
Great Place To Work® is on the cusp of a brand transformation, and we’re looking for a bold, visionary leader to help us shape the future of leadership. As Brand Awareness and Social Director, you will architect and drive a storytelling strategy that reaches new audiences, especially among the C-suite, and positions Great Place To Work as the category-defining partner for building high-performing, fast growing organizations through effective leadership.

This role is both strategic and hands-on. You’ll develop a deep understanding of our executive personas and where they consume content, then build our presence across those channels using a mix of organic, paid, and earned media. You’ll help us move beyond selling employee engagement solutions to becoming a trusted advisor on leadership effectiveness and business impact. You’ll lead our first brand campaign, expand our reach on LinkedIn and beyond, and pilot new, easy-to-consume formats showcasing our credible research, proprietary data, and stories from happy customers.

This is a high-visibility, high-impact role with the autonomy to lead and the support to scale. You’ll collaborate deeply with product marketing, content, research, demand gen and creative teams, while owning the outcomes of the channels you lead. If you thrive in fast-paced environments, bring clarity to ambiguity, and know how to build audiences that move markets and drive revenue growth, this is your opportunity.

Key Responsibilities

• Own and execute the strategy to rapidly grow our audience on LinkedIn with a focus on C-suite engagement, doubling our audience from 100,000 to 200,000 followers in 12 months.

• Identify and strategically activate new channels (e.g., social networks, online forums, technology review sites) to expand brand visibility and reach. Lead the development and execution of our first brand campaign, ensuring it drives measurable audience growth, brand affinity, and ultimately commercial interest in Great Place To Work.

• Build and lead our strategy for repurposing content from live and digital events, including real-time social amplification during the Great Place To Work For All Summit. Ensure content is optimized for virality, relevance, and resonance across platforms.

• Deeply understand CEO and CHRO motivations, challenges, and aspirations. Translate these insights into content strategies that build trust, drive engagement, and position Great Place To Work as a strategic partner in leadership effectiveness.

• Elevate internal voices by coaching and enabling team members to speak to executive-level topics. Foster a culture of storytelling and audience empathy across the marketing organization.

• Collaborate cross-functionally to align messaging, creative, and distribution strategies. Partner with product marketing, research, content, creative and demand gen team to ensure integrated and complementary strategies. Navigate ambiguity and conflicting priorities with clarity, urgency, and decisiveness.

Required Qualifications

• 8+ years of experience in audience growth, brand marketing, or social strategy — preferably in B2B or SaaS environments with revenue-driving responsibilities.

• Proven success in growing executive-level audiences on LinkedIn and other platforms.

• Deep understanding of paid, organic, and earned media tactics.

• Exceptional storytelling and content strategy skills.

• Experience leading brand campaigns and cross-functional initiatives.

• Strong leadership and collaboration skills; able to drive clarity in complex environments.

• Passion for leadership development, organizational effectiveness, and the mission of Great Place To Work.

*Please note this job description is not designed to cover or contain an all-inclusive list of activities, duties, or responsibilities that are required for this job. The preceding functions may not be comprehensive in scope regarding work performed by an employee assigned to this position classification. Management reserves the right to add, modify, change, or rescind the work assignments of this position. Management also reserves the right to make reasonable accommodations so that a qualified employee(s) can perform the essential functions of the position.

The pay range for this position in Colorado, New York, Washington, and California is $145,245 to $208,782, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation.

Benefits
Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. Information about Great Place To Work/UKG’s comprehensive benefits can be reviewed on the careers site at https://www.ukg.com/careers.

Equal Opportunity Employer
Great Place To Work is an equal opportunity employer. We aim to create and foster a Great Place To Work For All. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster
Great Place To Work/UKG participates in E-Verify. View the E-Verify posters here.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email US_Recruiting@greatplacetowork.com.